Geoff is our strategic CFO who has the discipline and vision to keep us growing profitably and strategically. He has a 35-year history of data driven decision making as a Founder, CEO, CFO and Advisor to organizations of all sizes across multiple industries, including technology, retail, healthcare, manufacturing, services and private equity.
Originally from South Africa, and currently a resident of Dallas, Geoff has undergraduate and post graduate degrees in Finance and Economics and is a Chartered Accountant. His focus in recent years has been on developing and executing growth strategies for high growth and disruptive companies. His business mantra is “measure what matters” and he is an avid user of data analytics to drive and support decision making at all levels. He has in-depth experience in business management, advanced financial modeling and data analytics, as well as M&A negotiation, valuation, deal structure and due diligence.